Marketing Content

The samples below are from the marketing writing and executive ghostwriting work I’ve been doing for the past few years. They are meant to show a variety of types and styles of work: formal, informal, technical and business-focused.

I’m available on contract and interested in discussing fulltime roles.

Rimini Street

Much of my work for Rimini Street has me working in the role of ghostwriter for executives and producing articles that cross-promote ebooks, white papers, and webinars. I was a collaborator / editor on ebooks and white papers, but the blog and byline articles are probably better examples of my writing. I’ve also included a revamped company overview brochure I worked on.

How Welch’s Squeezed More Value From IT With Rimini Street – written in collaboration with Dave Jackson, CIO at this client

5 hidden costs to consider before you move to SaaS ERP – published on Diginomica and based on a collaboration with one of the executives leading Rimini’s cloud strategy.

Why enterprise IT is moving to the cloud – and when it’s not – written in collaboration with a former Gartner analyst, now a market research executive at Rimini

What It Took for Me, as a CIO, to Consider Rimini Street – written in collaboration with a former CIO who now works for Rimini

Seeking The Next Salesforce Services Revolution at Dreamforce 2018 – written in collaboration with the product leader for Salesforce managed services

What Retailers Have In Common on IT Spending and Digital Innovation – written in preparation for the National Retail Federation conference, working with the executive who had the most background working with retailers

A few more technical articles, based on webinar content:

How To Fix Desktop Java Version Glitches With Enterprise Applications

Updating And Securing Java Under Oracle’s Latest Rules

Video: How to Fix ERP Browser Compatibility Issues


This is a revamped company overview brochure supporting new messaging about business value, not just cost savings. This includes input from across the executive team, but the new introduction is largely mine.


Before joining Rimini Street, I was an editorial consultant to RingCentral, particularly working on messaging for the Glip collaboration service RingCentral added to its cloud unified communications suite.

Making WebRTC Work for Enterprise Communication and Collaboration – byline written in collaboration with RingCentral’s API marketing executive (and others)

How Glip Will Thrive as Part of RingCentral – ghost written with Glip’s former CEO, post-acquisition.

Glip Integration in an Afternoon – blog showing simple webhooks integration, with a working code sample I created.

Marketing Writing for Other Clients

Technology Must Let Doctors Be Doctors – ghost written for athenaHealth CEO Jonathan Bush. I had covered health IT when I was at InformationWeek, and Bush (a cousin to George W.) is one of that sector’s most colorful figures.